Branding can overcome a lot of flaws your business may have and create a buffer between you and your competition. What you should be ultimately looking for is brand loyalty.
Most businesses know that offering goods and services to the public should be assisted by building name or brand recognition in order to maximize reach and increase the bottom line. However, we all know that the devil is always in the details...
To para phrase a wise saying, in the quote of a popular calypso from this year, “everything fits into cycles”. There is a riddim to it all. From the weather to your sales, there is an ebb and flow, one that the foolish fight and the wise chose to recognize.
HOW TO GET THE MOST OUT OF YOUR BACK TO SCHOOL CAMPAIGN
T’is the season when it feels like every company in Antigua will attempt to spread the exact same message in their advertising. No, we are still a few months from “Merry Christmas!”. But, midnight, on last-lap Tuesday is the unofficial, official start of the “Back to School” season.
