Sun Sea Safe

The Antigua Barbuda Hotels and Tourism Association along with the Antigua & Barbuda Tourism Authority needed to highlight how seriously the hospitality businesses across Antigua and Barbuda were adhering to the Covid-19 protocols and also how impactful a high rate of vaccination can be reducing the destination rate of infection which could ultimately result in green listing in the UK and CDC level 1 rating the US.

SUN SEA SAFE WELCOME BACK

Two videos were created along with other supplemental creatives. The 1st highlighting workers in their respective hospitality jobs explaining what they were doing to make sure visitors felt safe. This was a direct message to agents and potential tourist. The 2nd video focused on the importance of how everyone in every sector of the tourism industry was playing it's part in getting vaccinated. 
The videos were used specifically for: Travel agent and Tour Operator Training, Workshops on Antigua and Barbuda, Newsletter promotions, Webinars, Education to the Diaspora market.

SUN SEA SAFE VACCINATION

ABOUT THE ANGEL AWARD

Conducted by the American Advertising Federation the Angel Award Competition honors the very best in public service advertising. It combines two missions of the organization: to utilize industry expertise to address community issues, and to celebrate and honor advertising excellence.