Visual Identity
ANJO Insurances
About the project
Anjo Insurances entrusted Tarsier with the mission of revitalizing and redefining their visual brand identity. Recognizing the challenges posed by the outdated logo and a lack of visual cohesion across the brand, Tarsier embarked on a transformative journey. Our collaboration involved a strategic logo refresh, breathing contemporary life into the visual representation of Anjo Insurances.
The Challenge
Anjo Insurances faced the challenge of maintaining relevance and resonance in a dynamic and competitive insurance landscape. Their existing logo felt outdated and didn’t reflect the modern and trustworthy image they aspired to project. The lack of a cohesive brand identity across various touchpoints was hindering effective communication with their target audience.
The Solution
The logo refresh began with a deep dive into Anjo Insurances’ values and aspirations. We crafted a contemporary and timeless logo, aligning with the brand’s commitment to integrity, service and experience. This visual evolution was not just an aesthetic update; it was a strategic move to position Anjo Insurances as a leading force in the insurance sector. By refining the logo and providing comprehensive guidelines, we empowered the brand to maintain a unified and professional appearance across diverse marketing channels, fostering brand recognition and customer trust.
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Old Parham Road, St. John's Antigua