Culinary Month

Antigua & Barbuda Tourism Authority

About the project

Antigua and Barbuda Culinary Month was created to highlight the nation’s diverse flavors, chefs, and dining experiences. Tarsier was tasked with developing a cohesive visual identity for Culinary Month.

The Challenge

With numerous restaurants, chefs, and culinary activities involved, the challenge was to create a unified visual brand system that connected all elements of while resonating with a broad audience. The branding needed to be versatile enough to work across various platforms—video, print, outdoor media, social media, and digital—while maintaining a consistent and engaging identity.

The Solution

We crafted a visually compelling branding system that seamlessly tied together all marketing assets, ensuring a strong and recognizable identity across multiple mediums. Through video content, print and outdoor materials, and engaging social media assets, we brought Antigua and Barbuda’s Culinary Month to life. The result was a visually cohesive campaign that successfully captured the essence of the islands’ food culture while appealing to both locals and international audiences.