In these set of Ads starting actor Courtney Micheal, we set out to create a distinctive and memorable character who would serve as the face of a series of video ads and print campaigns. This character takes on different roles, each delivering a humorous yet relatable message to the frustrating realization that insurance coverage falls short when they need it most. Through wit and expressive storytelling, the campaign highlights the importance of choosing the right insurance, ensuring audiences connect with the message in an engaging and impactful way.