fixer-mom

Fixer Mom / Fixer Dad

North Coast Hardware

About the project
We produced two bold and thought-provoking videos to spark a conversation about the use of gender and sex in marketing. Aware of the potential controversy, we embraced an over-the-top, satirical approach that playfully exaggerated stereotypes. This strategy not only captured attention but also successfully ignited discussions and boosted online engagement, making the campaign both impactful and memorable.
Video

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Scope of project

Social Media
Video

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