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Attacking Aliens

Department of Environment

About the project
The “Attacking Aliens” PSA is an audiovisual campaign aimed at raising awareness about invasive alien species (IAS) in Antigua and Barbuda. Featuring a PSA, blending 2D and 3D animation, and live action video it engages audiences of all ages, particularly the youth. Additionally, a mobile app complements the PSA by providing species information, response guidelines, and printable educational resources, including coloring sheets for children, promoting early awareness and community involvement.
The Challenge
Invasive alien species pose a major threat to Antigua and Barbuda’s biodiversity, yet public awareness remains low, especially among younger generations. Traditional messaging often fails to capture attention or inspire action. Additionally, communities lack accessible tools to identify species and respond effectively, hindering proactive management and educational outreach.
The Solution
Our solution was to create a campaign that combines engaging visual storytelling with practical education. The PSA uses a presenter and animations to captivate audiences, while the app offers interactive resources, species information, Geo-tagging and printable coloring pages for schools.The Geo-tagging feature enables users to take photos of invasive alien species (IAS) with their phones and instantly send the information to a central hub. This multi-faceted approach boosts awareness and empowers communities to take proactive steps in protecting the local environment.
Audio

Attacking Aliens (Radio)

Video
Digital
We designed the iAS1 artificial intelligence app to be more than just a powerful data collection tool — it’s also an engaging educational resource for teachers and students. Through the app, teachers can introduce students to various invasive species through captivating videos. To reinforce learning, teachers can then download and print creative activities, including coloring pages where students can name and color each species. iAS1 makes learning about environmental science interactive, accessible, and fun.

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Animation
Audio
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